Project Overview

A landing-page concept for a European travel brand, built around large photography and a country-selector pattern that carries a consistent editorial voice across destinations. Each country page reuses the same layout system with a different color palette and feature imagery, so the site can scale from five countries to fifty without redesigning individual pages.

Role & Responsibilities

End-to-end UX and visual design. Established the layout system, typography, and color logic, then built out country pages for Iceland, Germany, Italy, Greece, and Russia as a stress test to prove the system holds together under different photographic and cultural cues.

Key Contributions

• Designed a modular landing-page layout that scales across any number of destinations without bespoke work per country
• Built a per-country color logic driven by hero photography
• Delivered five fully art-directed country pages (Iceland, Germany, Italy, Greece, Russia)
• Refined typographic hierarchy for editorial callouts, itineraries, and CTAs